2019 Top Channel Chiefs: Ekta Puthran

Ekta Puthran is the regional distribution & channel manager- Middle East & Africa, Barco

Barco has state-of-the-art technology serving high-end customers and we will focus on transferring this experience to our customers, says Puthran.
Barco has state-of-the-art technology serving high-end customers and we will focus on transferring this experience to our customers, says Puthran.

Ekta Puthran has been working with the IT as well as AV channel domain for almost 7 years now. She oversees the channel and distributors in the Middle East and Africa. In addition to working on a new go-to-market strategy for the Middle East, she was able to rejuvenate the business momentum for the company in certain African markets.

Years with company: 2                   Years in channel: 7

"In my experience, I have seen the channel vertical transcend from that of a follower to the market leader working in close congruence with the end user, building optimum solutions to accelerate productivity at workspaces," added Puthran.

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Business so far

In the last 12 months, Barco Middle East and Africa has recorded a growth of over 50% YoY, deployment of the largest indoor high resolution LED in Oil and Gas, deployment of the largest project in the world of laser projection in Saudi. The company also increased its investment in sales, marketing and services resources, and added a dedicated team in Africa.

With the introduction of every new technology comes a paradigm shift even in the channel market. As a vendor we always strive to introduce a complete solution which is futuristic and overcome the challenges of scalability and the IT channel market is an inseparable part of this entire effort.

Future plans

The plan for 2020 is to get closer to our consultants, end-users and partners, listen to their demands and requests, and provide solution-based technologies that would serve the future as well expose customers to more solution experiences.

We are introducing to our portfolio few new products, so our focus will be on high res LED, the new laser phosphorous 20K projector, the bezel free LCD screen and the room dock collaboration wireless presentation. During ISE 2020, Barco will launch these products where some customers already experienced during the event last year, but the launch will come in the first quarter of 2020.

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