SAP named as a Leader in Gartner Magic Quadrant for Digital Commerce

This is the fifth consecutive time SAP has managed the feat

Digital commerce is only becoming more critical for brands in to deliver on customer experience, said Atzberger.
Digital commerce is only becoming more critical for brands in to deliver on customer experience, said Atzberger.

SAP has, for the fifth consecutive time, been named a Leader in the Gartner Magic Quadrant for Digital Commerce (2019). SAP was positioned highest for its ‘ability to execute’ in the Leaders’ quadrant in the 2019 report. Gartner defines a digital commerce platform as the “core technology that is enabling customers to purchase goods and services through an interactive and self-service experience. The platform provides necessary information for customers to make their buy decisions, and uses rules and data to present fully priced orders for payment.”

The report goes on to state, “The platform must have out of the box (OOB) capability or the APIs to support a self-service, interactive commerce experience that includes: storefront, product catalogue navigation, product pages, shopping cart, checkout, and customer account. The commerce product must support OOB, the ability to search for a product, add products to a cart, and fully price an order inclusive of product-level, customer-level, and order-level discounts or promotions. The commerce product must support interoperability with customer, product, content, and order functionality and data via APIs.”

“Digital commerce is only becoming more critical for brands in all industries to deliver an exceptional customer experience,” said Alex Atzberger, president of SAP Customer Experience. “From our perspective, our Leader position in the Magic Quadrant for Digital Commerce for the fifth consecutive time, coupled with the highest placement for our ability to execute this year, underscores our commitment to deliver trusted innovation to our customers every day.”

The SAP Commerce Cloud solution is part of the larger SAP Customer Experience portfolio, the SAP C/4HANA suite, which also includes the SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud solutions.

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