> Mahdi K M J Amjad
Mahdi K M J Amjad
6

Mahdi K M J Amjad

Executive chairman, Almasa IT Distribution
Hesham Tantawi
Steve Lockie

Revenue: US$271m
Auditor: Deloitte & Touche

Milestones in 2018

  • Appointed Lenovo’s official distributor for the UAE, Gulf and Pakistan.
  • Signed official distribution and services agreement for consumer portfolio with Canon for Iraq region.
  • Started distribution for NSI in North Africa.
  • Signed a deal with Corsair for gaming accessories distribution for Iraq and North Africa.
  • Distribution agreement for the Middle East with Aopen, a digital signage vendor.
  • Strategic re-entry into markets in North Africa.

Plans for FY2019-20

  • Focus on signing distribution contracts with strategic IT value and enterprise vendors.
  • Establish in-country distribution with strategic vendors for SMB channel products.
  • Supporting our partners such as Avaya, LG and Aopen to win business from Expo 2020.

Verdict

Almasa’s revenue has dropped by US$32m, highlighting the tough market conditions that a number of distributors have had to face in 2018. The distributor claims that it has focussed on revenue quality rather than growth and maintained the bottom line through operating cost efficiencies and savings.

Key brands

Asus, Lenovo, Apple, Canon, Avaya, LG, Seagate, Intel, HP and MSI.

Regional offices: UAE, Saudi Arabia, Kuwait, Iraq

Tel: +971 4 306 3100
Website: www.almasa.com
Ownership: Privately Held
Active accounts: 1000
Headcount: 140

Other player

1
Raj Shankar

Raj Shankar

Managing director, Redington Gulf
2
Spiros Rafailovits

Spiros Rafailovits

General manager, Logicom
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Philippe Jarre

Philippe Jarre

CEO, Mindware
4
Nidal Othman

Nidal Othman

Managing director, Starlink
5
Hesham Tantawi

Hesham Tantawi

Vice president, ASBIS Middle East
6
Mahdi K M J Amjad

Mahdi K M J Amjad

Executive chairman, Almasa IT Distribution
7
Steve Lockie

Steve Lockie

Group managing director, Westcon- Comstor
8
Asim Al Jammaz

Asim Al Jammaz

President, Al Jammaz Distribution
9
Marissa Safe

Marissa Safe

COO/VP, FDC International
10
Arun Chawla

Arun Chawla

CEO, Trigon