Redington Gulf has once again shown that it is the undisputed leader in the MEA and CIS distribution segment for disties operating from the Middle East after the value, volume and telecoms distributor reported an excellent $3.6bn in sales revenue for FY2017. Some of the key milestones for Redington was unveiling a new global brand identity and its Mobility, Value and Volume business units posting growth.
What were the company’s milestones in 2017?
We launched a new global brand identity that fully reflects what we stand for as an organisation. This was not a mere change in brand identity but a coming of age for Redington, a transformation that the company is engineering.
What are your plans for 2018?
Our priorities include consulting on cloud, analytics and IoT practices, and creating a workable model for the services business including MPS and DaaS.
What were the main revenue drivers last year?
The main drivers for revenue growth in 2017 were Mobility and Value added distribution business. We strengthened our partnerships with the vendor community by adding many new brands across all our strategic business units.
What are the challenges facing the Middle East channel?
There are multiple challenges although the key ones include the geopolitical developments in the region, adequacy of capital for the regional channel and lack of technically qualified professionals in emerging tech.
What will drive growth in 2018?
Growth drivers will come from consulting on cloud, analytics and IoT practices, and establishing a workable model for MPS and DaaS.
Tel: +971 4 373 4000
Active accounts: 19,445
Regional offices: 26 offices in MEA and CIS
Auditor: Deloitte & Touche
Key brands: Over 90 key brands
Ownership: A 100% subsidiary of public-listed Redington India Limited.
2017 sales: $3.6bn