In a year that saw Logicom launch its Cloud Marketplace for the regional channel partners, the distributor has posted an impressive sales figure having grown revenue for FY17 by $45m over the $690m number it reported in 2016. The distributor has continued to invest in initiatives that promote its cloud offerings and has rolled out several programmes to on board cloud partners.
What were the company’s milestones in 2017?
Last year was a year of growth but also of significant investments for Logicom. Although growth was in the range of 5%, given the difficult economic climate we were able to see substantial market share growth for most of our brands.
What are your plans for 2018?
We aim to acquire brands that will complement our current portfolio and expand into new markets. We also want to establish Logicom as a cloud solution provider.
What were the main revenue drivers last year?
Solid execution across key parts of our business, especially around client and networking infrastructure in the Commercial Segment. Growth was also derived from our software business.
What are the challenges facing the Middle East channel?
The political and economic instability in the region has impacted public sector spending which has in turn negatively impacted investments in all sectors of the regional economy.
What will drive growth?
Providing a reliable, predictable and continuously evolving go to market is key to Logicom’s continuing leadership and growth.
Tel: +971 4 8055399
Active accounts: 3,000
Regional offices: UAE, Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Jordan and Lebanon
Key brands: HP inc, Cisco, HPE, Microsoft, Autodesk, Intel, Kingston Technology, Western Digital, NetApp, Adobe, Commvault, Veeam
Ownership: Public listed firm.
2017 sales: $735m