WD targets growing gaming market

Storage solutions vendor moves to cement market share in one of the fastest growing segments in the Middle East

Saifuddin, says with the continuing innovations in game design taking place, gamers are always in need for high capacity and high-performance storage drives.
Saifuddin, says with the continuing innovations in game design taking place, gamers are always in need for high capacity and high-performance storage drives.

Storage solution vendor Western Digital (WD), has revealed that it is upping its gaming storage offering in the gaming console and PC gaming segment in the Middle East market.

The move comes as gaming continues to be one of the fastest growing segments in the Middle East and especially the PC computing segment.

Khwaja Saifuddin, senior sales director, Western Digital MEA and India, with the continuing innovations in game design taking place, gamers are always in need for high capacity and high-performance storage drives.

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Saifuddin added that the need for games on disks is continuously decreasing to lower the cost of delivery of games and Western Digital is best positioned to provide the growing demand of digital storage in all gaming environments.

“Our WD gaming drive provides portable storage quickly and easily expands the memory of a gamer’s PS4 console by up to 4TB of its initial capacity. Our Nintendo-licensed SanDisk microSDXC cards for Nintendo Switch give gamers storage for their favorite Nintendo adventures,” he said. Our range of portable SSD drives create a quick, easy, and fast storage upgrade for your favorite console.”

In addition, Saifuddin pointed out that the range of WD Black NVMe SSD delivers top-tier performance for gaming and hardware enthusiasts who are looking to build or upgrade their PC.

According to WD, since the launch of myWD in 2012, the programme has grown to over 25,000 partners worldwide spanning across 190 countries and 17 languages. “WD, a Western Digital company and storage solutions provider, has enhanced its myWD Partner Programme, a loyalty channel scheme for MSPs, VARs and systems integrators, with new features such as product solution centres, industry-focused marketing assets and on-demand product training,” he said. “Additionally, the company has made improvements to the programme website with new features designed to provide a seamless user experience for myWD partners with relevant and easy-to-access information at their fingertips.”

Saifuddin explained that WD runs specific targeted promotions every quarter. “For example, initiatives focused on SSD, where partners have the chance of winning through the myWD programme when their set targets have been achieved,” he said. “We also run specific trainings for our partners on SSDs, and provide them with the necessary communication material they need.”

With the preference for digital delivery of games and the sizes of games increasing, there’s more demand than ever for high performance and reliable storage devices.

So what is the most challenging channel issue for reseller partners serving the gaming storage sector in the Middle East?

According to Saifuddin, the biggest challenge is providing the right solution for the right gaming platform, and Western Digital delivers on that challenge with various solutions catered to each platform. “That said, gamers have a huge demand for high capacity and reliable storage and this creates the perfect cross-sales opportunity for resellers,” he said. “Whether selling a new console or building a new high performance PC, Western Digital enables resellers to provide a complete solution to gamers that also takes care of their need for storage.”

He explained that the company continues to see growth in gaming and surveillance. “With the eruption of data and the increased need for the latest in storage solutions, the markets have had to evolve to respond to this changing need and to capitalise on the exciting expansion of opportunities they offer,” he said. “Our new WD Black SN750 NVME SSD provides an enhanced PC gaming experience with extreme transfer speeds, optimised power and an architecture purpose-built for gaming.”

Saifuddin said in 2019, the company’s key focus is on education and the emphasis on upselling and selling a solution rather than standalone product. “We don’t have a one-size fits all solution, rather a portfolio of solutions that cater to our different consumers’ needs. By providing our channel partners with the right training and education, we empower them to become a trusted advisor to the consumer,” he said. “We believe that educating partners is one of the aspects that sets the WD partner programme apart from our competitors. This way, the partner is made aware of the value of the product and can then deliver based on specific customer needs. This is highly beneficial to partners in terms of profitability as they don’t have to compete on price, but instead understand the product’s value.”

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