D-Link to ramp up green technology initiatives in MEA
Networking vendor pledges to help channel partners and end user customers with initiatives aimed at protecting the environment
D-Link Corporation, a maker of connectivity solutions for small, medium and large enterprise business networking, has said it is ramping up efforts that are aimed at pushing the "Green Technology" agenda for channel partners and end user customers in the Middle East and Africa (MEA).
According to the vendor, it recognises its responsibility for business growth, responsible corporate citizenship, constant product innovation and adjustment of technology to meet the needs of channel partners, businesses, consumers and the environment.
Sakkeer Hussain, director - Sales and Marketing, D-Link MEA, said the company has been promoting green technology development and adoption in the MEA market for over two decades. "Eleven years ago, D-Link was the first to introduce the industry's first 'Green Ethernet' technology with a series of environmentally-friendly small office, home office (SOHO) Gigabit switches that decrease energy costs by reducing power consumption without sacrificing operational performance and functionality," he said. "D-Link has continued this ethos and today, we continue to develop green networking technology, which allows our products to drastically reduce power consumption."
Hussain said D-Link envisions that products like these will help preserve the environment through waste reduction and energy savings. "By utilising this guiding principle, D-Link Green will continue to lead the networking solutions industry in corporate environmental responsibility. Sustaining a better tomorrow is one that starts with protecting the environment," he said.
He reiterated that this philosophy has served D-Link well for over 20 years and will continue to remain one of the company's guiding principles as it continues to grow and achieve even more milestones.
Hussain said D-Link as a global networking vendor does business in many countries around the world. "Our channel partners, customers and employees are increasingly concerned about 'green computing'. We recognise our responsibilities in this regard, and are committed to protecting the environment," he said. "It is our hope that through our MEA-wide green IT initiatives, we will help ensure a more beneficial future for generations to come."
He explained that D-Link actively works with channel partners and end user customers to reduce energy consumption and has achieved certifications such as Energy Star and RoHS compliance, and is developing products that utilise D-Link Green Technology to help protect the earth.
"Our D-Link Green Technology leads the market with energy savings of up to 80%," he said. "Through our Service Centres spread across the globe, the company is able to recycle 90% of D-Link's waste onsite.
We never use materials considered hazardous in any of our products. All our products comply fully with the European Union's RoHS directive to protect both our customers and the environment."
Hussain said through the initiatives that are being rolled out in the region, the company is demonstrating its commitment to recycling and reducing greenhouse gas emissions. "We were one of the first networking companies to become registered as Energy Star partners, a global initiative to reduce greenhouse-gas emissions," he said. "We will continue to work closely with our channel partners and end user customers to ensure that all our products continue to comply with strict energy-efficiency guidelines."