Avaya targets growth and inclusivity as channel strategy for 2019
Vendor unveils a raft of new measures aimed at enabling channel partner growth at the Avaya Partner Summit 2019 in Dubai
Avaya Holdings Corp has announced new measures aimed at enabling channel partner growth at the Avaya Partner Summit 2019 in Dubai, where the company is hosting the EMEA and APAC regions’ leading channel heavyweights, market movers and technical and sales leaders.
The new measures, which come as an update to the Avaya Edge Partner Programme, will provide a path for channel partners to move from one value proposition to more advanced ones.
Under the new measures, partners have the opportunity to move to solution selling and from solution selling to innovation building and to enabling true business transformation.
The updates to Avaya Edge also place an emphasis on partner inclusivity, aiming to enable growth regardless of the size or business model of the channel partner. The new changes mean that Avaya Edge partner programme is now providing equal growth opportunities to partners of any size.
“Our own growth is inexorably linked to the growth of our partners, regardless of where they sit today on the Avaya Edge Programme. Our growth strategies need to align with those of our partners if we’re to succeed in our goals,” said Fadi Moubarak, vice president – Channels, Avaya International.
Moubarak added that: “Avaya wants its channel partners to continue growing – pure and simple. As a result, in 2019, we’ll be focusing our efforts on three key areas to enable that. There will be a bigger emphasis on cloud; we will enable the delivery of complete solutions that build on our market-leading, API-driven ecosystem; and we will deliver new technologies and innovations that offer answers to genuine business challenges.”
With the Edge Programme, Avaya has already made significant progress in growing partner business over the past year. Between 2017 and 2018, the number of partners eligible for rebates increased by 281%, and there was a 159% increase in the number of partners who had seen more than 10% growth. The company’s strategy for 2019 will be to build on these positive results.
“It is our role as a technology vendor to provide our partners with opportunities to continue growing and transforming as the market shifts. Our aim with this event is to continue in our efforts to help empower our channel partners, enabling them to realize even greater levels of growth with Avaya,” added Moubarak.