Microsoft launches new Surface devices in the UAE market

The Surface Pro X, Pro 7 and Laptop 3 for are aimed at both business and consumer markets

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Microsoft expanded its popular Surface range for the UAE market, as it unveiled three new versatile devices in the country, covering use cases for both commercial and consumer customers.

The Surface Pro X, Pro 7, and Laptop 3 continue the brand’s tradition of best-in-class productivity, security, mobility and speed, introducing new processors and device categories.

“The United Arab Emirates has shown great economic ambition in its National Vision initiatives and in the support of digital transformation throughout the public and private sectors,” said Mirna Arif, Surface Business Group Director at Microsoft Middle East and Africa.

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“Innovation is at the heart of the national ethos, and it requires the right tools to stay connected and productive. Microsoft’s Surface family is designed for just that kind of versatility and productivity, so people can work and play faster, better, and stay connected wherever they are.”

The Surface Pro 7 takes Microsoft’s two-in-one design is powered by Intel’s 10th-generation core processor. the Pro 7 also includes connectivity with USB-C and USB-A ports.

The Surface Pro X is Microsoft’s thinnest, lightest edge to edge 2-in-1 laptop with LTE and 13” touchscreen aimed squarely at portability and connectivity. It features Microsoft proprietary SQ1 processor, designed in collaboration with  Qualcomm.

The new Surface Laptop 3 features improved speed and performance with the latest 10th Gen Intel Core processor, up to 11.5 hours battery life, and Instant On. The 15-inch consumer device is powered by the AMD Ryzen Surface Edition processor.

“The Surface family has always transcended market expectations – whether in the consumer or corporate segment – providing devices at the leading edge of innovation, and establishing new benchmarks for excellence,” said Arif.

“At each iteration, we elevate the entire Microsoft ecosystem, ensuring our devices evolve into a line of products that cover the widest possible range of individual and business use cases – versatile, adaptable and powerful.”

The Surface Pro X, Surface Pro 7, and Surface Laptop 3 will be available at the beginning of February from authorised retailers and partners across the United Arab Emirates.

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