HP cartridge-free laser printer now available in the UAE

The HP Neverstop Laser printer is now available in the UAE for AED 1,149

HP, Printer, Laser printer, UAE, Dubai
HP, Printer, Laser printer, UAE, Dubai
HP, Printer, Laser printer, UAE, Dubai
HP, Printer, Laser printer, UAE, Dubai

HP has launched the world’s first cartridge-free printer – the HP Neverstop Laser, in the UAE. The event saw close to 200 entrepreneurs and business owners gather at The Atlantis to discuss market opportunities, challenges on starting up and insights on their success. The HP Neverstop Laser printer is now available in the UAE for AED 1,149, including VAT.

According to the vendor, this printer is designed specifically for small and medium business (SMB) owners.

Commenting on the launch of the product, Peter Oganesean, managing director, HP UAE and East Africa said, “Market reports estimate employment potential for small and medium sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demand hassle free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation.”

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He added, “SMBs form the backbone of the UAE economy, comprising of 86% of the total private sector workforce and more than 60% of the country’s current GDP. Our ambition is to fulfil our customers demand for low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the UAE and play a role in the growth of the SMB sector.”

“With more than half of entrepreneurs and small to medium business owners agreeing that their businesses cannot operate without a printer  – we designed this unique product to give the entrepreneurs a competitive edge in the marketplace,” said Tony Bssat, category head of Printing Business Unit at HP Middle East.

“Besides meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design which is made with more than 25 percent recycled plastic while the toner reload kit is made of 75 percent recycled plastic,” he added.

The event included attendance from Peter Oganesean, managing director of HP UAE and East Africa, Tony Bssat, category head of Printing Business Unit of HP Middle East, KSA and East Africa and other executives from the HP leadership team. Notable entrepreneur and business owner Ronaldo Mouchawar, vice president, Amazon MENA, and co-founder, Souq.com, also joined the launch to lead discussions about his journey of scaling up in the SMB industry.

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