IBM announces new business partner program at Think Digital conference

Evolves PartnerWorld to enable greater agility and innovation with IBM Cloud

IBM, Cloud, IBM Cloud, PartnerWorld, Think Digital

IBM has announced a reimagined Business Partner program at its Think Digital conference today. The new PartnerWorld program and ecosystem initiatives enable partners to be agile as they pursue new opportunities, build solutions with IBM, and build valuable skills and expertise that will help them solve client challenges today and into the future.

The announcement builds on IBM’s ongoing efforts to support the partner ecosystem in today’s challenging business climate. IBM is providing a number of offers and resources to help Business Partners grow, build new skills, embrace Cloud and AI and go to market in new ways.

David La Rose, GM, IBM Partner Ecosystem, said: “During this time, our Business Partners continue to adopt cloud business models and strengthen their digital skills to serve clients, who are also facing new challenges. Our partners’ success is dependent on their adaptability and ingenuity when it comes to helping clients overcome these challenges, now more than ever. We're counting on them to use IBM’s open, hybrid cloud approach to help clients discover new ways to solve problems during these uncertain times.”

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IBM PartnerWorld includes clear pathways for IBM Business Partners that create applications, develop code, integrate their intellectual property (IP) or deliver services with the IBM Cloud.

The program framework has been expanded to three specialised tracks—Build, Service and Sell—each with tailored offers. By adding the new Build and Service tracks alongside the existing Sell track, IBM aligns with the growing trend of partners shifting and expanding their models to better compete in a market driven by cloud adoption.

As IBM continues to enhance its Systems portfolio with IBM Cloud, including Red Hat and IBM Cloud Pak solutions, clients look to partners to help them improve IT agility and bridge mission critical applications on IBM Z, Power and Storage Systems.

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