NetApp expands partner-first approach with updates to Unified Partner Programme

The FY’21 programme enables partners to build a NetApp focused services practice, to expand margin opportunity, and to offer the best return on their partnership with NetApp

NetApp, Cloud, Partners, Channel, Middle East

Leading cloud data specialist firm NetApp has announced new updates to its industry-leading Unified Partner Programme to complement and align with its partners’ business capabilities and models. NetApp’s award-winning partner programme will be simplified and expanded to deliver a consistent programme experience, enable digital transformation for customers, accelerate partner profitability, and provide partners with a predictable business environment. 

“As a channel driven organisation, NetApp is committed to enabling our partners in the Middle East with the necessary tools to help grow the business. The enhanced Programme recognises partners based on demonstrated expertise and their ability to accelerate the customers’ digital transformation efforts,” said Kristian Kerr, VP partner org EMEA, NetApp.

“At a time when business continuity and sustainability is key for customers, partners have access to our strong solutions portfolio which gives them an edge in helping customers deal with rapid changes in their business. It gives partners the right motivation to drive customers to build their data fabric architecture and create business opportunities while optimising costs and operations.”


Enhancements to the Unified Partner Programme in NetApp FY’21 will:  

  • Simplify. NetApp will unify contracts and agreements; streamline guides and policies; offer fewer, more focused, deal-based incentive programmes; and offer growth attainment rebate programs. 
  • Expand. NetApp will provide Registered Partners with access to more information, communications, enablement, and training. The updates will also include bringing Cloud First Partners into the NetApp® Unified Partner Programme and expanding NetApp Learning Services training programs for cloud partners and service providers. NetApp will also expand and update its specialisations with new content and benefits, including the addition of SAP and XaaS (“anything as a service”). 
  • Invest. NetApp will continue to invest in tools that make business planning and incentive management and measurement simpler and more collaborative for partners. It will offer a bigger payout in its New Account Incentive Programme and allow rebates to be paid faster through the Run to NetApp Incentive Programme. NetApp also launched a new Tech Refresh Incentive Programme that helps partners take advantage of the extensive NetApp installed base. 
  • Differentiate. NetApp now organises partners by Registered, Gold, Platinum, and Star programme levels. The programme will showcase partners with specific and focused specialisations, highlighting partners who provide services across key focus areas, including XaaS, implementation, support, cloud, foundation, hybrid cloud, and converged infrastructure. 

“Our clients tell us that when it comes to choosing a partner to help navigate their digital transformation, differentiation and simplification drive their decision-making process,” said Deborah Bannworth, senior vice president, Partner Alliances, Inside Sales, Maintenance Sales & Services at Sirius, a NetApp partner.

“NetApp’s Unified Partner Programme makes it easier for the Sirius team to deliver tangible benefits for our clients and solve their digital transformation challenges, while also expanding, accelerating, and growing as experts ourselves.”   

NetApp’s simplified, partner-first approach enables partners to grow and succeed by providing access to a leading portfolio of hybrid cloud data services and data management solutions. This portfolio and partner programme enable the partner ecosystem to solve customers’ challenges and invest in the delivery of key business outcomes, no matter where their data lives. 

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