Adobe, ServiceNow announce global availability of Integration

Partnership to connect marketing and customer service through data and digital workflows

Adobe, ServiceNow

Adobe and ServiceNow have announced the availability of its partnership integration, delivering an industry-first solution connecting data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product to enable more seamless, connected customer experiences.

Through this integration, Adobe and ServiceNow joint customers can establish context to drive brand loyalty, gain deeper insights for personalisation and improve customer experiences.

The integration leads to seamless workflows between Adobe Experience Platform and ServiceNow, enhancing Adobe’s Real-time Customer Profiles with rich customer data and improving personalisation of customer experiences across all touchpoints. Additionally, leveraging this ServiceNow and Adobe  Experience Manager integration, brands can now deliver enhanced customer service capabilities.

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“Today’s customer service teams are faced with unprecedented levels of customer inquiries, which has created urgency for omnichannel, end-to-end customer service solutions that provide a complete view of every customer,” said Farrell Hope, senior vice president of Customer Workflows at ServiceNow. “Together with Adobe, ServiceNow is enabling organisations to have greater access to important customer information and build deeper loyalty with their customers.”

“Adobe’s mission to change the world through digital experiences has never been more relevant or powerful,” said Amit Ahuja, Vice President, Ecosystem Development, Adobe. “Adobe and ServiceNow are partnering to empower enterprises with a more complete view of each customer, so they can provide an experience that will drive better engagement and ultimately business success.”

The ways that businesses support their customers now will define their brand and relationships for years to come. Today organisations fall short of serving customers as they are reliant on outdated and siloed systems that fail to deliver relevant data to customers. Connecting Adobe Experience Platform, the industry’s first purpose-built Customer Experience Management (CXM) platform, and ServiceNow’s Customer Service Management product empowers brands with a more complete view of the customer.

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