Westcon Middle East hosts Virtual Partner Summit on solutions from F5 Networks

During the virtual event, Westcon executives enlightened the channel partners about Westcon’s digital distribution capabilities and the solutions from F5 networks that address the current market requirements

Westcon, F5, Virtual Conference

Westcon hosted a ‘Virtual EDGE Partner Summit’ focusing on F5 networks for its partners across the Middle East region on 7th of May 2020. The two and half hour programme was attended by over 148 channel executives from across the region. ‘EDGE’ stands for Engage, Develop, Grow and Extend and is the framework that Westcon consistently follows while building its value-added offerings throughout the sales engagement journey with partners.

During the virtual event, executives from Westcon delivered a session enlightening partners about solutions from F5 networks that address the current market requirements along with session on Westcon’s digital distribution capabilities and how it can assist them in the current challenging times. During the summit, the guests were kept excited and entertained through live quiz competitions, raffle draws and celebrity magic performance.

Westcon also highlighted its Marketing as a Service (MaaS) initiative which can help the partners in generating demand through a wide range of marketing services. Since the situation around COVID-19 started escalating in late February, Westcon immediately started with lead generation campaigns through MaaS focusing on work from home solutions with a set of key partners and has helped them increase their business by providing with qualified leads. Following the success of the campaign, Westcon has now extended the MaaS offerings to its extended partner base.


Keeping in the mind the spirit of giving during Ramadan and the situation around the spread of COVID-19, Westcon donated a meal to the venerable individuals on behalf of every attendee during the summit. A total of 148 meals were donated by Westcon on behalf of the attendees towards the 10million meals initiative.

“Keeping in mind that physical events are no longer possible due to social distancing, we came up with the idea to hold virtual partner summits to further strengthen our on-going engagement with the partners. The focus of the summit was to help the channel partners become aware of the technology segments which are currently in demand and how we can support them in these challenging times. We remain committed to helping our partners by providing them unhindered support and services,” said Steve Lockie, group managing director at Westcon-Comstor Middle East.

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