Criteo launches new Global Channel Partner programme
The new programme empowers channel partners to utilise Criteo’s vast shopping data and insights to attract, retain and grow their customers
Criteo has launched launched Criteo Partners, a global partnership programme dedicated to helping channel partners better utilise the Company’s advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base.
Today, Criteo’s technology solutions power ad campaigns for over 20,000 advertisers worldwide, with a Shopper Graph providing insight into two billion monthly active users. Through Criteo Partners, agencies are now enabled with the strategy and service expertise to activate Criteo’s data and solutions to grow agency business, boost recognition and drive additional value to their clients.
“Over recent years, brands have increasingly turned to digital media and e-commerce to engage customers across their user experience. This trend has amplified in the past few months at lightening pace due to the impact of COVID-19 on physical stores. More and more brands across MEA are focusing on utilising the full potential of digital media through unique commerce data to engage customers across the purchase journey from awareness, consideration, conversation, and into long term brand loyalty,” said Alistair Burton, country manager MEA at Criteo.
“Through the Criteo Partners program we are excited to engage and support MEA agencies and partners to supercharge their advertiser relationships through e-commerce insights, tools, training, resources, as well as beta products, and rewards.”
Criteo Partners will receive several benefits including:
• Training and Certification Access: Through Criteo’s Advertising Academy, teams are enabled to more effectively sell, manage and measure campaigns. Practical learning courses enhance agency knowledge on how to harness the data across Criteo’s two billion monthly active shoppers.
• Added Visibility to Grow New Customers: All partners earn a badge status to gain recognition in Criteo’s preferred global partner listing.
• Ongoing Support: Criteo Partners will have designated internal experts each step of the way ranging from access to product sales expertise and maintaining solid customer relationships that drive incremental value and new revenue opportunities.
• Access to Rewards and Resources: With promotional offers, case studies, research materials and unique insights that are built to support their success goals as an agency, Criteo Partners will have the opportunity to plan ahead to attract and retain new customers.
Criteo Partner’s was launched in Q4 2019 with a pilot group of 20 agencies across the globe. Since its inception, Criteo has seen increased adoption of its newer, upper-funnel solutions, such as Traffic Generation. The new solution, which moved out of beta in March 2020, enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands and is the Company’s latest launch demonstrating its shift beyond retargeting.