Chalhoub Group launches tech experiential store b8ta in the UAE

Partnership with local retail powerhouse sees first b8ta store outside of the US launched in Dubai Mall

Dubai mall, Beta, Chalhoub group, Store

Brought to Dubai by Chalhoub Group, b8ta bridges the gap between traditional and online retail, putting consumer experience at the heart of its concept.

Located in Dubai Mall’s Fashion Avenue, the new b8ta store is the first to open outside of the United States. Founded in Palo Alto, California, in 2015, b8ta currently operates 23 flagship stores across the United States. The opening of its first international store, which will serve as a presentation center for consumer electronics and other products.

b8ta’s mission is to make retail accessible for all by building a new type of retail store. The business model, called retail-as-a-service, let brands market, manage and measure offline experiences. Within the stores, brands can launch their products, learn from their customers, and build a world-class retail experience.

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Speaking of the launch, b8ta’s president, Phillip Raub, said: “Dubai was the ideal location for our first international store, and Chalhoub Group is the perfect partner to work with in bringing our unique concept into the Middle East market. Retail as we know it is changing, and this is what we address through the b8ta experience.”

Patrick Chalhoub, CEO of Chalhoub Group commented: “b8ta caters to the changing preferences of Dubai’s consumers while appealing to their desire to be early adopters, especially when it comes to technology. By combining b8ta’s services with Chalhoub Group’s decades of expertise in the region, we are able to deliver an innovative and localised experiences made for the regional consumer that we always want to delight.”

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