Userful announces expansion into META region

Opens Dubai office and completes AV-over-IP projects for Ministry of Justice and Nestlé

Userful, Middle East, META

Userful, a provider of AV-over-IP visual communication solutions, has announced the opening of a new office in Dubai to strengthen the company’s presence in the fast-growing META market. This new business hub is the first of several upcoming office openings worldwide to facilitate the company’s sales, development, customer support and supply chain operations across the world.

Mohammad Salameh, director, META will be responsible for building engagement with channel partners and managing the company’s growth in the region.

“Userful recognises the importance of and market opportunity available in the META region and is a first-mover to meet corporate and government video and visual communication needs,” said John Marshall, CEO of Userful. “Our announcements at GITEX are just the latest proof points regarding Userful’s growth this year in all areas of the business.”


Among these proof points is the launch of the Userful’s Visual Networking Platform in January, an AV-over-IP software solution tailored to meet the central management needs of corporate IT departments as they integrate a diversity of complex AV applications over the network. Userful’s Visual Networking Platform facilitates communication and collaboration enterprise wide by way of deployment, management and control of multiple visual display applications. AV/IT teams can display content from any source on any screen at any time and in real time, improving an organisation’s operating efficiency up to 80 percent, while reducing the total cost of ownership (TCO) by 40 percent or more.  

“Userful has positioned itself as a market and technology leader in a very fast growing industry sector,” said Salameh. “The digital signage market alone is a $24 billion opportunity worldwide. I am eager to lend my expertise and knowledge of the META market to accelerate the company’s growth.”

Userful has recently completed deployment of its Visual Networking Platform solution to upgrade the capabilities of a mission-critical Ministry of Justice control room in the Middle East. The new control room enables the Ministry to monitor the work of courts and notarial offices in real time, facilitating a more thorough analysis and evaluation for enhanced decision-making. This step is one of many that the Ministry has taken to improve operations and transparency throughout the judicial system.

“The control room applies best practices in the field, enabling the anticipation and resolution of any issues to constantly improve judicial services,” said the Justice Minister. “The centre will allow the public to view the data and results indicating judicial performance and promoting transparency while achieving the highest satisfaction and quality of life for citizens.”

In a recent UAE deployment, systems integrator 2.0 Concepts deployed a Userful video wall to improve the interactiveness of displays within the Nestlé Digital Acceleration Centre UAE. The centre enables Nestlé brand managers to evaluate the success of digital campaigns across the region.   

“With our previous solution, our digital champions weren’t able to upload data and new video, which made it hard to look at their campaigns,” said Naji Ghaziri, digital marketing manager, Nestlé Middle East FZE. “Interacting with the screens is now easy and user-friendly with the Userful solution. We can easily swap videos of our products with videos of kids or even update the whole interface, even from my phone.”

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