GITEX Future Stars creates new platform for startups
Various competitions will see startups pitch their ideas against each another
GITEX Future Stars returns to GITEX Technology Week, shining the spotlight on the impact of generation Z with the introduction of a ‘NXG Stage’. Participation includes some prominent Gen Z entrepreneurs, including Akshay Ruparella, the 19-year-old founder and MD of Doorsteps.co.uk, and Benjamin Stern, creator of a waste-free shampoo tablet in his teens, securing investment on US TV show Shark Tank.
GITEX Future Stars will also see strong presence from the Government of Abu Dhabi, with Hub71, Abu Dhabi Global Market (ADGM), Start AD, Krypto Labs and Department of Health Abu Dhabi, all participating. Abu Dhabi has pledged AED 535 million into Hub71, a new initiative supported by Mubadala Investment Company, Microsoft, SoftBank Vision Fund and Abu Dhabi Global Market (ADGM), to attract startups to set up shop in the UAE capital.
GITEX Future Stars will give startups the chance to pitch their ideas against one another in various competitions. The GITEX Future Stars Supernova Challenge will be spread across 11 categories, including the NXG category, awarding the latest innovation from a Gen Z startup. The Supernova Champion will take home US$ 100,000, with each sub-category featuring a $10,000 prize. There will also be innovation competitions from the Department of Tourism and Commerce Marketing in partnership with Accenture, and Department of Health Abu Dhabi.
After a pre-selection process in Paris, London, Milan and Moscow to find the most innovative tech ventures, Chalhoub Group’s The Greenhouse retail tech startup challenge will see startups compete at GITEX Future Stars to win the title of the best creative economy startup.
“GITEX Technology Week is an international confluence of the greatest minds in technology, global business leaders in the industry and rising stars from the tech ecosystem. GITEX Future Stars has already built a reputation as the definitive platform in the Middle East and North Africa for startup content, and this year will spotlight just how Gen Z will define our future,” said Trixie LohMirmand, senior vice president, events and exhibitions, Dubai World Trade Centre.