Aruba appoints new regional lead for Middle East

Jacob Chacko to assume responsibility of the regional sales organisation and will strive to grow market share and revenues with partners, alliances and associates

2019 will be an important year of change in the networking industry as innovations from recent years begin to reach the crest of their impact, says Chaco.
2019 will be an important year of change in the networking industry as innovations from recent years begin to reach the crest of their impact, says Chaco.

Aruba, a Hewlett Packard Enterprise company has appointed Jacob Chacko as its regional lead for the Middle East (UAE, Qatar, Saudi, Egypt, Gulf and Levant). Chacko will assume responsibility of the regional sales organisation and will strive to grow Aruba’s market share and revenues with partners, alliances and associates, strengthening the firm’s position in the region. Based out of Dubai, he will report directly to Jose Vasco, the company’s regional director, Central Europe Middle East and Africa.

“Chacko has been with HPE for the past nine years and he has worked across the spectrum of the business. I am confident that his knowledge about the business and his techno commercial acumen will surely be of great value and help us grow the regional business. Chacko has close to 21 years of experience in the networking industry and his experience across sales, channel, distribution and category will give an impetus to our efforts in the region and take our business to the next level,” said Vasco.

Chacko said, “I am excited to be a part of the Aruba team. 2019 will be an important year of change in the networking industry as innovations from recent years begin to reach the crest of their impact, and a variety of new technologies just hitting the market now will pave the way for future innovation in the coming years. Our focus is to enhance our regional structure, continue to develop our partner network and increase our product and services portfolio to further build on our market leadership.”

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