Blueair signs Nikai as Saudi Arabia distributor
Partnership to help increase Blueair's market share and reach in the Kingdom
Blueair has signed on Nikai as its distributor in Saudi Arabia further expanding its reach and sales network across the Kingdom. TR Ganesh, General Manager – the Middle East and Africa, Blueair and Sanjeev Jain, CEO of Nikai unveiled Blueair’s full range of Classic, Sense+ and Cabin Air range of indoor and car air purifiers at the launch event in Riyadh.
“Cities like Riyadh feature high on the list of most air-polluted cities in the world and this can be attributed to the country’s hot and humid weather with frequent sand storms. Hence, it is important for Saudi residents to install air purifiers in their homes, offices, cars and even gymnasiums to ensure that the air they breathe is pure. We are happy to introduce Blueair’s latest range of air purifiers, which combines award-winning aesthetics, whisper-silent operation, energy efficiency and the convenience of connected appliances, to consumers in the Kingdom,” said Sanjeev Jain, CEO of Nikai.
“Our focus in Saudi is to create awareness of clean air, its health benefits, and the impact, especially on our children’s well-being. Designed to create the safest environment for children to develop and grow – while making the least impact on the environment – Blueair brings clean air for the next generation,” explained TR Ganesh, general manager – the Middle East and Africa, Blueair.
“We are happy to partner with Nikai, a well-established distributor in the region, to strengthen our presence in Saudi Arabia. In a market, where awareness of the positive health benefits of breathing clean air is building slowly but efficiently, Nikai, with its market knowledge, expertise, and solid reputation, is a perfect partner for Blueair in the Kingdom. We are confident Nikai will help us expand Blueair’s reach and help increase our market share in the country,” Ganesh added.
“Blueair offers air purification solutions for various applications and range of price points under the Blueair Classic, Blueair Sense+, Blueair Pro, JOY S and Cabin in-car air purifiers range. Blueair’s powerful HEPASilent technology helps residents breathe easy by removing 99.97% of airborne pollutants down to 0.1 microns in size including dust, viruses, allergens, smoke, and so on, to improve indoor air quality significantly,” the company said in a statement.