Toshiba’s new app eases information sharing through the channel

Toshiba SMART App seeks to plug the information gap that runs through the value chain

The app can facilitate more transactions through better product understanding, said Varghese.
The app can facilitate more transactions through better product understanding, said Varghese.

Toshiba has launched a mobile app to facilitate information sharing as well as educate channel sales staff and customers.

The Toshiba SMART App integrates sales tools, catalogues, infographics, marketing collaterals and quizzes, offering a holistic overview of the suite of products for both internal and external value chain.

“A single destination that articulates all information, intelligence and knowledge about our product offerings seamlessly and with the least friction will greatly empower our channel partners and sales teams to not only deliver a better experience for our end users, but also facilitate more transactions through the power of better product understanding and thereby informed decision making,” said Santosh Varghese, vice president, Toshiba Gulf FZE.

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At less than 3MB, the Smart App is very light and built with a user-friendly interface. The Toshiba Smart App can be downloaded from Google Play.

“It is our commitment as a leading global brand to being as customer centric as possible and anticipate needs and aspirations that facilitate a much better experience for them,” concluded Varghese.

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