Mastercard and Zoho expand SMB partnership globally
Smaller Mastercard business customers have access to Zoho marketing, accounting and CRM tools
Mastercard and Zoho are scaling their existing partnership from India to the rest of the world, enabling simpler business operations for SMBs globally.
With Zoho’s platform, Mastercard is able to offer its small business customers access to a suite of marketing, accounting and CRM tools to automate and digitise time-intensive, paper-based processes.
“When Mastercard and Zoho come together, we’re able to pair our smart solutions and scale to fundamentally address some of the challenges small businesses owners face every day,” said Zahir Khoja, executive vice president, Global Acceptance at Mastercard. “These entrepreneurs drive job creation, productivity and growth globally; it’s critical that we find partners and develop solutions that allows us to help them succeed.”
In fact, small businesses account for nearly 50% of the world’s GDP and employ almost two thirds of the global workforce. Through Mastercard’s financial institution and acquiring partners, small businesses will now have access to various products such as enterprise resource planning and finance software, customer relationship management, and marketing solutions, amongst others.
“This partnership connects small businesses to the innovative applications that enable them to access, manage and analyse real-time information that are critical to their success," said Sridhar Vembu, CEO of Zoho Corporation. "Together, Zoho and Mastercard simplify the daily responsibilities of these entrepreneurs and help their businesses grow and thrive. As partners, we embark on our joint mission to fuel the global small business economy."
Mastercard and Zoho shared products will be available later this year.