Orange Business Services appoints Sahem Azzam as vice president for MEA

Azzam will focus on accelerating the growth of the business by leveraging opportunities from the rapid digital business transformation across the region

The company will focus on growing smart cities program and supporting enterprises’ digital transformation across the region
The company will focus on growing smart cities program and supporting enterprises’ digital transformation across the region

Orange Business Services has announced the appointment of Sahem Azzam as Vice President Middle East and Africa. Azzam will lead the Orange Business Services regional team from the Dubai headquarters, supported by offices in Egypt, Morocco, Nigeria, Saudi Arabia and the Arabian Gulf, South Africa and Turkey. He will focus on accelerating the growth of the business, leveraging opportunities from the rapid digital business transformation across the region, which is creating a new operating landscape for enterprises and governments.

Azzam brings over 15 years of experience in the region to his new role, including sales and marketing management across the ICT industry and networking space in several multinational organizations. He takes over the regional leadership position from Luc Serviant. He will be based in the regional headquarters at Dubai Silicon Oasis in the United Arab Emirates.

"We are pleased to welcome Sahem Azzam, who will play a critical role in leading the regional team in the Middle East and Africa, supported by our strong partner ecosystem and innovation culture. Our ambition is to accelerate our growth in this very diverse region with unique opportunities across many industries, including large and complex smart city projects in the Arabian Gulf," said Richard Van Wageningen, senior vice president for Indirect, Middle East, Africa, Russia (IMEAR), at Orange Business Services.

The Orange Business Services Middle East innovation hub and regional business headquarters at Dubai Silicon Oasis supports and stimulates collaboration and co-innovation, and is also the regional centre of excellence for smart cities. The hub is a co-sponsor of the Dubai Smart City Accelerator, launched to support startups with mentorship, product modelling, and preparation for go to market.

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