Bitdefender appoints Tarek Kuzbari as regional director

Kuzbari to accelerate business growth in the Middle East and focus on network traffic analytics

Bitdefender, New appointment, Appointments

Bitdefender has announced the appointment of Tarek Kuzbari as regional director for the Middle East. The move is part of Bitdefender’s strategy to expand its enterprise business in the region by capitalising on the growing market for network traffic analytics (NTA) solutions.

Assuming responsibility for Bitdefender’s operations in the region, Tarek will focus on growing Bitdefender’s enterprise sales, particularly in the government, finance, telco, manufacturing and healthcare sectors. With a 100% channel driven go-to-market strategy in the Middle East, Tarek will also focus on expanding Bitdefender’s channel ecosystem and will work closely with the channel team to rollout several enhancements―specifically around enablement, deal protection and margin growth—to the partner program, over the next 12-18 months.

“I have been closely tracking Bitdefender’s growth over the last few years and have been particularly impressed by their innovation―a big reason why today over 500 million endpoints are protected by Bitdefender technology. I firmly believe that the addition of NTSA to an already strong portfolio of EPP, EDR and threat intelligence solutions, gives Bitdefender a vital competitive advantage and an opportunity to address a gap in the regional market by meeting the growing demand from enterprises for more holistic, AI-driven cybersecurity solutions,” commented Tarek. “Bitdefender is on a strong growth trajectory here in the Middle East and I look forward to leading the regional team on this journey.”

Rafik Hajem, senior managing director Central Europe, Middle East & North Africa, said, "With over 18 years of regional cybersecurity experience, Tarek has a keen awareness of some of the most pressing challenges facing local enterprises and governments, a thorough understanding of the market dynamics and competitive landscape, strong relationships with customers and partners and an acute business acumen. I am confident that he is the right leader to drive customer acquisition across this strategically important region for the company, and spearhead our next phase of growth."

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