TP-Link appoints Jumbo as UAE distributor

With this partnership, Neffos plans to expand its reach across the MEA market

Neffos will be made available at Jumbo Electronics
Neffos will be made available at Jumbo Electronics

TP-Link has appointed Jumbo Electronics as distributor for Neffos smartphones in the UAE. Jumbo Electronics will now foresee the dispersal of Neffos smartphones and accessories offline and online. With this partnership, Neffos plans to expand across the Middle East and Africa markets. The brand is covering multiple channels through comprehensive marketing strategies to maximise its reach.

According to the vendor, its Neffos smartphone has penetrated more than 20 countries globally and has recorded a tremendous sales growth of 300% last year, while the UAE market quadrupled. The company added that despite market challenges and tax implications at the beginning of 2018, Neffos sales grew 400% in 2018.

Positive about the association, Lucas Jiang, General Manager at TP-Link MEA FZE, said: “Jumbo Electronics is a well-recognised brand and has presence spread across the Gulf region. Their dedicated specialised team focusses on independent retailer markets that will surely allow us to penetrate the market. The strong distribution channel that Jumbo possesses will make it easier for us to increase its footprint in the smartphone industry.”

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The appointment of Jumbo Electronics as distribution partner will open the way for expansion, increasing market share as well as further association with independent retailers in the UAE.

Atul Joshi, head of Jumbo Distribution said: “Adding TP-LINK to our list of vendors will bring great value to our brand and business. As a leading regional distributor, we will ensure that TP-Link will benefit from the unlimited possibilities that we can offer through our long experience in the market and value-added services.”

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