LG MEA president supports customer-focused strategy

James Lee sees a customer-centric approach, premium brand building and smart technology as key drivers of growth

Lee says customer focus is particularly important at the R&D stage of any product’s creation.
Lee says customer focus is particularly important at the R&D stage of any product’s creation.

LG Electronics (LG), has said it believes that its growth will be fulfilled by a consumer-focused approach and positioning itself as a premium brand across B2B and B2C domains.

Supporting this is LG’s newly appointed president of Middle East and Africa (MEA), James Lee.

Lee stated that: “Having been a part of the LG family for a number of years, I am delighted to be named as the new President of MEA. This region is very important to LG not only in terms of strategy, but also in our efforts to enhance the lives of citizens around the world through various innovations in smart technology.”

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He added that: “I believe growth can be achieved through a threefold approach that takes customer focus, premium brand building and smart technology into account. I look forward to seeing how we can leverage our ties with a growing number of local and international organisations to offer consumers further choice and empowerment when experiencing LG’s pioneering technology solutions.”

Lee explained that customer focus is particularly important at the R&D stage of any product’s creation. "By always bearing the end-consumer in mind, LG seeks to enhance lives with simple, yet revolutionary measures. In order to support this, LG has focused on premium brand building to offer consumers a unique portfolio of home and electrical appliances.

In terms of smart technology, LG has integrated AI into a multitude of its products, providing consumers with more personalised care and newfound levels of convenience. The company’s flagship OLED TVs are built with Alpha 9 Gen 2 Intelligent processors that recognise ambient light conditions and adjust to provide superior image quality.

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