Kristian Kerr joins NetApp as vice president for partners in EMEA

Industry veteran to further accelerate partner go-to-market strategy and deliver growth through the channel ecosystem

Kerr says the market is moving with increased velocity with cloud leading the transformation in the partner ecosystem.
Kerr says the market is moving with increased velocity with cloud leading the transformation in the partner ecosystem.

NetApp, a provider of hybrid cloud solutions, has named Kristian Kerr its new Vice President for Partners and Pathways for the EMEA market.

Kerr will take responsibility for developing and executing the channel strategies and programmes that support partners to deliver innovation with cloud services, build cloud infrastructure to accelerate new services, and modernise IT architectures with cloud-connected all-flash storage.

Kerr reports to NetApp senior vice president and general manager EMEA Alexander Wallner and will be based out of the UK office.

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Kerr is a veteran of the IT and communications industry with more than 20 years of experience in a variety of direct sales and partner leadership positions with a deep understanding of the EMEA partner landscape.

“The cloud presents unique challenges that require the right team with the right knowledge,” said Wallner. “As customers transform their business, they need guidance around the requirements for building the right solutions to extract maximum value from their data. In addition to his flawless business acumen, Kerr is the right person to hone the skills of our channel ecosystem to recommend appropriate portfolios that represent the right mix between traditional IT and cloud to our customers.”

“The market is moving with increased velocity with Cloud leading this transformation in the partner eco-system,” added Kerr. “As partners evolve their business, they are looking to NetApp to capture this huge opportunity to modernise infrastructures and take advantage of the seamless path to the cloud that NetApp provides. I firmly believe embracing this change and its pace is a huge opportunity. We are seeing new business and partnering models, new ways of consumption and scale, and new players entering the space daily.”

He said NetApp partners are set up exceptionally well for this new world, and the company is  confident it will find great success together with them.

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