Alaris to invest in new system to streamline partner operations globally

Information management solutions vendor wants to empower channel partners to be more profitable

Lofstrom says financial services and government vertical remain the two priority segments where Alaris wants to develop its business in MENA.
Lofstrom says financial services and government vertical remain the two priority segments where Alaris wants to develop its business in MENA.

Alaris, a global provider of information capture solutions that simplify business processes, has said that it's investing in a new system that is aimed at streamlining channel partner on-boarding and overall company operations.

According to the Information Management division of Kodak Alaris, the investment will help the company to improve efficiencies with partner management and alliances, develop effective business communication, enhance business workflows and accelerate training enablement schemes for channel partners.

Speaking in an exclusive interview with Channel Middle East magazine, Donald Lofstrom, president and general manager at Alaris, said the company has been witnessing business growth globally over the last two years with its product and capture solutions offerings.

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Lofstrom said as a result of this growth, Alaris has decided to invest in a new system that will help the company to modernise its systems including the CRM as demand for Alaris' solutions continues to gain momentum. "We will be unveiling a new system in Spring of 2019," he said. "It's important that we invest in the right CRM and other related systems as our business is booming in order to provide the right infrastructure support to channel partners and their end user customers."

He said Alaris combines the science, technology and partnerships required for companies large and small to use data to drive business efficiency, growth and profitability. "Our focus is on innovation and reliability of our solutions which are driving business outcomes," he said.

Lofstrom pointed out that as digital transformation is happening at any scale in the Middle East and North Africa (MENA) market the company's offerings including scanners, software, support and services from deliver end-to-end capture solutions to solve business challenges. "By investing in a new system to support our growth, Alaris is readying itself for the anticipated growth and organisation move from paper-based processes to digital intelligent enterprises," he said. "Investing in this system will enable us to manage our partners efficiently and be able to allocate resources and tools appropriate to their needs so that they succeed selling and implementing our solutions in the market."

He explained that Alaris has already invested in a new website and partner portal that has the tool and responsiveness that partners demanded. "Here in MENA we have a strong team on the ground and with the opening of the Experience Centre in Dubai to help channel partners and customers get hands-on experience on the our technology offerings, we have increased awareness of technology solutions in our stable," he said.

Lofstrom said priority for Alaris in MENA is to continue growing the business in the financial service sector comprising banking and insurance, government, education and healthcare.

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