Lenovo gets new data centre country manager for KSA

Emad Aldaous will be responsible for growing Lenovo Data Centre Group’s (DCG) business in the Kingdom

Emad Aldaous will report to DCG regional director for the Middle East, Richard Wilcox.
Emad Aldaous will report to DCG regional director for the Middle East, Richard Wilcox.

Technology powerhouse Lenovo, has announced the appointment of Emad Aldaous as the new data centre country manager for the Kingdom of Saudi Arabia. In his new role, he will be responsible for growing Lenovo Data Centre Group’s (DCG) business in the Kingdom, while aiding the company transform the data centre industry regionally.

According to the vendor, Aldaous' sphere of activity includes building strong relationships with existing and potential channel partners and he will report to DCG regional director for the Middle East, Richard Wilcox.

“We’re excited to have Emad on board for this key role in the business. We believe that his solid experience in the industry and in the Kingdom of Saudi Arabia will add tremendous value to building the DCG business, and ultimately Lenovo’s business in the region. The Middle East is witnessing rapid transformation and the Kingdom of Saudi Arabia is a major market player, leading the charge in the adoption of new-age technologies like IoT, AI and blockchain, underpinned by the Saudi Arabia Vision 2030. In line with these government initiatives and with Emad’s appointment, Lenovo DCG can be an integral technology partner for enterprises and governments across the region,” said Richard Wilcox, DCG Regional Director for Lenovo Middle East.

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Emad has a stellar track record of building technology businesses in KSA, having worked with the likes of Detasad, F5, Avaya and Motorola.

Lenovo said it is committed to becoming a top data centre player in the industry and fastest growing supercomputing company by 2020.

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