Avaya lays out bold cloud strategy for partners in 2019
Avaya will make its cloud services available to every partner, large or small, as the company ramps up its focus on cloud for the year ahead
Unified communications (UC) and contact centre (CC) solutions vendor Avaya, is pinning its growth on the cloud in 2019. That’s the bold message that the company’s international president, Nidal Abou-Ltaif, drove home at the Avaya Partner Summit 2019 yesterday, as he outlined the company’s strategy for rolling cloud services out to channel partners across the globe.
During his keynote speech at the summit, delivered to over 450 channel leaders from dozens of countries, Abou-Ltaif proclaimed that Avaya’s credentials as a serious cloud services provider would be impossible to deny, as he announced plans to make cloud services available to any Avaya partner, regardless of size.
He pointed out that the company has already made headway as it moves its business towards cloud-based models. Avaya’s UCaaS and CCaaS solutions represent the company’s fastest growing segment, having grown in 2018 by around 700%.
What’s more, he said, Avaya’s cloud partner ecosystem has grown by 50% year-over-year, with 144 partners in 48 countries offering Avaya cloud services.
Building on this, Abou-Ltaif said that, in 2019, Avaya will make its UCaaS and CCaaS solutions available to every partner, and, by extension, every customer around the world. He added that Avaya is making it possible for channel partners to deploy private, hybrid or public clouds for both large and small customers.
“Through our announcements with the tools and initiatives that we’re launching, you’ll see that our focus is on enabling partner growth in 2019. Cloud is a huge part of that, meaning we have to make our cloud services available to every one of our partners – no matter their size, no matter their business model,” Abou-Ltaif said.
“I’m fairly confident in saying that, because of these initiatives, we have one of the most inclusive partner programmes of any large technology vendor in the world.”
While Abou-Ltaif stressed Avaya’s impressive progress on its cloud ecosystem, he still had plenty to offer partners who aren’t looking to the cloud as their main driver of growth. From new, platform-agnostic devices to AI and biometrics integration in the contact centre, Abou-Ltaif previewed a raft of new technologies and use cases that he said were “customer-centric” and relevant to today’s demanding customers.
He added that these new solutions were the result of Avaya’s commitment to “open innovation” – the commitment to an open standards-based business model.
“In 2014, we took bold steps to take the customer experience from an inbound function to the contact center to every touch-point outside the organisation, including end points, like ATMs, social channels, mobile phones, and everything in between. We opened our platforms so that they could interact with the outside world,” Abou-Ltaif explained.
“By 2018, we’d presented to the world how our strategy of endorsing open platforms revolutionises emergency services, makes chatbots more intelligent, and ensures inclusive experiences for people of determination. Experiences are no longer fragmented but should and can be enterprise-wide, and AI, biometrics, and other emerging tech is now available to everyone with an idea to inspire.”