Cisco opens new SMB Express Specialisation Programme
Networking giant says it is launching the SMB track to take advantage of an estimated $7bn addressable market that continues to grow
Cisco Systems has opened a new SMB track within its Express Specialisation framework that the networking giant says will make partners more relevant to customers and more able to establish long customer relationships that provide strong recurring revenue opportunities.
Cisco is launching the SMB track to take advantage of an estimated $7bn addressable SMB market that continues to grow, Cisco senior director of Global Partner Programme Sandra Flinders said in a recent blog post.
Flinders said the SMB track will focus on solutions that "matter most to SMB customers," like collaboration solutions, security, on-premises and cloud networking and data center solutions.
Cisco's efforts to simplify programmes for smaller partners and the SMB market could be windfall for MSPs, industry pundits say.
Helping customers get to the outcomes they're looking for is the key to unlocking discounts, rebates and other rewards in the new SMB track, Flinders wrote.
"As SMB customers work to ensure the continued evolution of their business they are looking for suppliers who can give this ongoing support," Flinders said. "The new Express Specialisation SMB track will differentiate your business by promoting your segment-specific expertise in the marketplace and build long-term customer to partner relationships, specifically geared toward the cross-architecture expertise customers need."
Discounts, rebates and rewards included in the new SMB track include lead generation, earned market development funds and expanded marketing campaigns. The designation also allows partners that complete the track's training requirements will be Cisco Select Certified partners.