ChannelMEAwards 2019: Nandini Sapru is the Channel Executive of the Year
Sapru emerges winner in a stiff competition with channel’s top executives
Nandini Sapru of emt Distribution played an instrumental role in developing vendor partnerships, marketing and sales campaigns, partner development and customer service initiatives. The judges especially noted her consistent approach to business, and careful nurturing of partnerships and internal teams to create a winning formula for customer service excellence.
“It feels great; not only the recognition but also the support and encouragement from my team, vendors and channel partners – the feeling is exhilarating. I’m really excited that some of the ideas we had a few years ago have crystallized and we are being recognised for doing something unique. This award makes me feel encouraged and eager to set up more initiatives for the future. We also have some new and exciting engagements for our channel partners through our Channel Champions initiative,” said Sapru.
In the coming year, emt Distribution will be coming up with a number of initiatives for both channel partners and end users. This year emt will also offer additional support to customers in terms of training, health checks and product knowledge diffusion within their teams. In line with this, the distributor has introduced emtCare, a new program to ensure that its customers are successful.
“When I started out in the channel several years ago, I always wanted to make a difference. I am always inspired by those who persevere and continue to pursue their goals even in moments of difficulty. Besides that I always believe in trying to make others successful in what they do – so a channel role works well for me as I get to do it every day,” she added.
Channel Middle East Awards 2019's winners were named at a gala ceremony on 23rd April, 2019, at Waldorf Astoria Palm Dubai.
The Channel Middle East Awards 2019 were supported by Avaya, Barco, Eaton, Redington and Seagate.