Fitbit launches Sense with 3 new sensors for ECG, skin temperature and stress management
Also announces Versa 3, adding GPS and a speaker; brings enhanced design and Active Zone Minutes to Inspire 2
Fitbit has launched its most advanced health smartwatch Fitbit Sense that sports three new sensors for ECG, skin temperature and stress management. Fitbit Sense helps manage stress through an EDA (electro dermal activity) sensor and advanced heart rate tracking technology, in addition to a new ECG app and an on-wrist skin temperature sensor, all powered by almost a week’s worth of battery life. The smartwatch comes with a free six-month trial of Fitbit Premium.
At the global launch event, Fitbit also announced Fitbit Versa 3 that comes with new health, fitness and convenience features, including GPS. Fitbit has increased the battery life to up to 10 days in its tracker while also adding more health and fitness features like AZM, and adding a one-year free Premium trial with Fitbit Inspire 2.
Fitbit Sense, Fitbit Versa 3 and Fitbit Inspire 2 will be available for pre-order starting September 14, 2020 online at select retailers, with broad availability in the UAE in late September.
James Park, co-founder and CEO, Fitbit said: “Our new products and services are our most innovative yet, coupling our most advanced sensor technology and algorithms to unlock more information about our bodies and our health so you can be in control. We are breaking new ground with our wearables, helping you better understand and manage your stress and heart health, and pulling your key health metrics together in a simple and digestible way to track things like skin temperature, heart rate variability and SpO2 so you can see how it’s all connected.”
Fitbit Sense: The new EDA sensor on Fitbit Sense measures electrodermal activity responses. Fitbit’s new Stress Management Score calculates how your body is responding to stress based on your heart rate, sleep, and activity level data. Available with Fitbit Sense, it can be found in the new stress management tile in the Fitbit app. Fitbit Sense also offers the first 24/7 wrist-based heart rate tracking in 2014, through the launch of Active Zone Minutes earlier this year. Fitbit’s new PurePulse 2.0 technology offers personalised, on-device high and low heart rate notifications.
Fitbit Versa 3
Fitbit Versa 3 comes with new health, fitness and convenience features, on-device GPS, in-app workout intensity map, enhanced PurePulse 2.0 technology and Active Zone Minutes. The Versa 3 also sports built-in speaker and microphone to take quick phone calls, send calls to voicemail and adjust call volume - all from the wrist. Further, you can use Fitbit Pay32 to make quick, secure payments while avoiding public surfaces, and get access to thousands of apps and clock faces.
Fitbit Inspire 2
Fitbit Inspire 2 adds advanced features like Active Zone Minutes and the longest battery life of any Fitbit device at 10 days. The easy-to-use fitness tracker comes with features like 20+ goal-based exercise modes, advanced sleep tools, 24/7 heart rate tracking, menstrual health tracking, and see your food and hydration intake, along with your weight, all with daily encouragement right on your wrist. It also includes a one-year free trial of Fitbit Premium.
Pricing and availability
Fitbit Sense: AED 1,399
Carbon/graphite stainless steel and lunar white/soft gold stainless steel
Fitbit Versa 3: AED 999
Black/black aluminum, pink clay/soft gold aluminum and midnight/soft gold aluminum
Fitbit Inspire 2: AED 399
Black, lunar white and desert rose
Fitbit Premium: AED 40 per month or AED 330 per year
Fitbit Sense, Fitbit Versa 3 and Fitbit Inspire 2 will be available for pre-order starting September 14, 2020 online at select retailers, with broad availability in the UAE in late September through Amazon, Noon, Namshi, Virgin Megastore, GO Sport, Sharaf DG, Jumbo Electronics, Emax, E-City, LuLu and other retailers.