How to leverage the opportunities in cloud and grow despite uncertainties in the market

NetApp and Ingram Micro discuss the key trends in cloud, overcoming challenges around cash flow and how cloud solutions can enable partners to accelerate business growth

NetApp, Ingram Micro, Distribitor, Channel partners, Cloud

Cloud adoption among enterprise customers continues to accelerate, as highlighted by the recently conducted cloud survey by ITP Technology Division, in association with NetApp and Ingram Micro. This is corroborated by research firm IDC that has revised its prediction for public cloud spending in the META region from its pre-Covid numbers to reach $2.8 billion this year and top $6.5 billion in 2024.

There are some very clear expectations and benefits of cloud adoption and the always-changing competitive landscape within cloud-centric market means that the channel must always be prepared for what lies ahead. 

Channel Middle East speaks with NetApp and its distribution partner Ingram Micro to highlight the growing popularity of cloud in the region, opportunities for partners in this space and how channel stakeholders can address challenges among uncertainties in the global economy.

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In the following video, both companies share useful insights into their long-standing commitment to the channel and discuss how they are working together to help customers and partners integrate their companies with the hybrid multicloud experience and take advantage of NetApp's advanced cloud IT infrastructure, hybrid multicloud and flash solutions. 

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