2019 Top Channel Chiefs: Osama AlHaj-Issa

Osama AlHaj-Issa is the regional channel director META, Aruba, an HPE company

We will announce several new generations of switching and cloud platforms that will be game-changers, says AlHaj-Issa.
We will announce several new generations of switching and cloud platforms that will be game-changers, says AlHaj-Issa.

Osama AlHaj-Issa started his channel career at EMC as enterprise sales account manager, following which he moved to Cisco where he handled the channel in Saudi and looked after business worth US$200m. Since 2011, he has been heading the channel across the Middle East and Turkey.

Years in the company: 8             Years in the channel: 15

"I have been recognised as the best channel lead among my peers from EMEA four years ago in London and this is a huge success for me and my team considering that it was in comparison with channel leaders from established Western European countries and emerging Eastern European countries. Also, the shift from local channel lead to regional channel director role in 2011 was a main career milestone that changed everything for me in my career!"

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Year so Far

In FY’19 Aruba established itself as a security vendor and scored first few wins with Introspect UEBA security solution. This was complemented by recruiting and enabling focused security channel partners using a specific security program ‘Partner Ready for Networking (PRfN). Aruba also launched an MSP program to select partners who are preparing to kick off their offerings around GITEX 2019. The company’s cloud platform, Aruba Central picked up in the market during FY19.

Future Plans

We plan to expand our MSP program and focus more on winning SMB business that is one of the fastest-growing and best in terms of profitability both for Aruba, distributors and channel partners.

"We will announce several new generations of switching and cloud platforms. These will be game-changers and our customers and partners have been eagerly waiting for these new generation technologies."

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