Western Digital expands partner opportunities
Khwaja Saifuddin, senior sales director, Western Digital highlights the importance of the channel and how the vendor is working to enable its partner ecosystem with myWD partner programme
WD is one of the oldest component vendors to invest in this market. With over two decades of local presence in the region, the storage vendor feels it has a responsibility towards its partner ecosystem and customers. “This is reflected in our local office, on-ground teams, local investments, partners and distributors.”
Western Digital boasts a strong network of partners across the Middle East and Africa. The company prides itself on maintaining mutually beneficial relationships with partners and often joins forces with partners on activities and events.
“For the reseller channel, we work with Redington, Logicom, FDC and Techmart, while the retail side is handled by National Stores. The enterprise solutions side of the business is handled by our regional distributor ASBIS Middle East,” he added.
He added that the company has made additional investments to empower its channel through the Surveillance myWD Programme that offers training to prepare partners to serve this emerging niche market efficiently.
“We have updated the myWD partner programme for MSPs, VARs, and integrators with new features such as product solution centres, industry-focused marketing assets and on-demand product training. This allows us to ensure that our partners are fully trained and equipped to deal with any customer query that may arise on our products and, on a broader scale, the segment that the product fits into. Since the launch of myWD partner programme in 2012, the program has grown to over 25,000 partners worldwide spanning across 190 countries and 17 languages,” explained Saifuddin.