SAP to spotlight emerging technologies at GITEX

Region’s industry verticals leveraging digital transformation, said Abboud.

GITEX is an ideal platform for SAP to showcase how combining customer data with operational data can optimise costs, employee and customer experiences, and scale up, says Abboud.
Dubai Event Photography
GITEX is an ideal platform for SAP to showcase how combining customer data with operational data can optimise costs, employee and customer experiences, and scale up, says Abboud.

SAP shines the spotlight on AI and machine learning, blockchain, cloud, and the Internet of Things at this year’s GITEX Technology Week. As the Middle East embraces the “Experience Economy”, organisations can no longer simply deliver products and services – they need to offer enhanced experiences. By combining the customer “x-data” with operational “o-data,” organisations can better understand customer beliefs, emotions, and intentions. 

“The Middle East and North Africa’s record-high customer experience market underlines how the region’s industry verticals are leveraging digital transformation to make their customers happy,” said Gergi Abboud, senior vice president and general manager, SAP Middle East South. “As UAE Vision 2021 drives investment in ports and malls, GITEX is an ideal platform for SAP to showcase how combining customer data with operational data can optimise costs, employee and customer experiences, and scale up.”

With the SAP C/4HANA customer experience suite, powered by Qualtrics CustomerXM, organisations can gain actionable insights and evaluate corporate impact to deliver better experiences. MENA organisations can also leverage the SAP software products running on its UAE data centre to boost customer experiences.

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