Link Development creates DX platform for Orascom Development Holding

Digital transformation platform will support Orascom in digitising all platforms

The new solution will help Orascom to digitise its business.
The new solution will help Orascom to digitise its business.

Solutions provider Link Development has provided a digital transformation platform to Egypt's Orascom Development Holding.

The transformation platform will support the real estate developer in reshaping the digital productivity and presence of its global and regional subsidiaries.

The integrated platform combines applications and technology including Microsoft Dynamics 365, PowerBI, GIS, Drupal on Azure, mobility and others. The solution digitalizes ODH business journeys including sales, internal operations, customer service, marketing performance, customer response management, social engagement, online and mobile presence, and more.


"We are leading a robust digital transformation across our entire real-estate ecosystem with Link Development." The results we're seeing to date in Montenegro, Egypt and Oman are tangibly rewarding," said Khaled Bichara, Chief Executive Officer, ODH. "We are impacting our customers with better experiences, empowering our teams with increased digital productivity, increasing our property sales and garnering more investor trust."

The solution automates the whole sales process of hotels, residential units and leisure facilities; featuring visual units selling through 3D maps accessed from laptops, smartphones and tablets; including a central location for multisource lead and opportunity management plus customized payment plans.

"We have been working closely with ODH to unlock the role of digital in their aggressive plans for expansion. It's a long and impactful digital partnership," said Hesham El Beih, CEO, Link Development. "Together, we are transforming their global real-estate business. Our recent solution is designed to not only optimize business operations and improve sales, but to create long-lasting and profitable customer relationships," added El Beih.

Promoting intelligent decision making and business control, the solution provides rich dashboards and reports. It also rolls out, in phases, new, unified and engaging online websites for every subsidiary to serve the needs of both customers and investors. And to better connect ODH communities, the solution includes a string of mobile apps that are being rolled out to replicate the success of El Gouna app.

Most Popular