noon sets up shop in China

Saudi e-tailer launches operations to bring Chinese vendors to noon platform

noon is looking to partner with Chinese vendors, says Alabbar.
noon is looking to partner with Chinese vendors, says Alabbar.

Online retailer noon has launched two entities in China, to kickstart its Asia operations.

The Saudi e-tailer said it has launched two entities, one in China and one in Hong Kong, to connect high-quality Chinese brand owners with shoppers in the Middle East.

A dedicated noon team, with support from Chinese counterparts, has been working on the ground to meet directly with local brand owners and cultivate business relationships.


To further grow local partnerships, noon will also be soon establishing a permanent office space in China. 

Mohamed Alabbar, founder of noon said: "China's booming e-commerce market has one of the most active marketplaces in the world. noon is fully embracing the opportunity to work closely with leading Chinese manufacturers to bring a high quality, value driven assortment to the region. We're also looking to partner with top brand owners and marketplace platforms to help us curate a wider and more diverse assortment of products for our customers in the Middle East. As always, customer experience is at the core of all that we do." 

noon has also been working with a leading financial services company that provides secure online money transfer and digital payment services, to guarantee efficient payment solutions to Chinese sellers and facilitate the process of doing business in the Middle Eastern market. Furthermore, noon is expanding its logistics capabilities in China and the region to ensure smooth and fast delivery of Chinese brands to Middle East customers.

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