Mall.Global plans to revolutionise online shopping

Dubai startup plans to create hybrid e-commerce using VR, AI, blockchain and cryptocurrencies

Mall.Global will aim to create an experience that addresses the common wishes of customers, says Shamuzova.
Mall.Global will aim to create an experience that addresses the common wishes of customers, says Shamuzova.

A Dubai-based technology company is promising to revolutionise online shopping when it launches its digital mall in 2020.

Mall.Global says it will feature over 2,500 brands in a ‘hybrid' retail experience, in an e-commerce platform that will incorporate immersive technologies and other new technologies.

The company says that Mall.Global, which will be available on web, mobile and voice assistant platforms, will go live sequentially across the GCC, India, North Africa, Europe, CIS and China.


The e-commerce platform will include brand immersion, virtual reality, on-ground AR cues, micro-influencer reviews, AI & machine learning, cross-platform loyalty and multi cryptocurrency acceptance. The platform will be built on Javascript with blockchain elements managing supply chain and transactions.

The company plans to give each participating brand on the platform its own VR Store Design Toolkit, that will enable them to design, create and constantly update their online stores in sync with their campaigns, collections and seasons.

No brands have been disclosed, although the company says it will feature popular categories such as fashion, health & beauty, electronics and others.

Mall.Global CEO Sofya Shamuzova said: "Some of the best innovations of our time have come as a result of need. The need, in this case, was to attain a higher level of value and convenience, maintain all aspects of online shopping that consumers are used to and retain the essence of brand personas as in traditional retail. The platform is designed to address the most common wishes of customers with features like 'Try & Buy' where shoppers have the option of receiving certain products like apparel and footwear in a size above and below their chosen order to ensure 100% satisfaction in every sense of the word. We often hear that e-commerce is the future of all retail; I say it is its present, at best. The future is a place where customers don't just browse and buy products but actually experience the brand before they do so, and Mall.Global will offer just that."

"Add to it the fact that Mall.Global will back all its products for originality and our Genuine Guaranteed & Global brand promise begins to make more sense," she added.

The company plans to enter beta testing in the first half of 2019, ahead of launch in Q1 2020.

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