Call of Duty Modern Warfare 3 rakes in the cash

Activision Blizzard’s new game sells 6.5 million units on first day of sales

Call of Duty: Modern Warfare 3 has made $400m on its first day of sales, according to the company.
Call of Duty: Modern Warfare 3 has made $400m on its first day of sales, according to the company.

Call of Duty: Modern Warfare 3, Activision Blizzard's new video game, raked in over $400 million on its first day in shops in the USA and United Kingdom, according to the company.

Activision released a statement on Friday that said that the title had sold 6.5 million units, breaking last year's record of 5.6 million units, or $360 million in sales.

Last year's version of the game, Call of Duty: Black Ops, made $1 billion in less than two months.


"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time."

On 8th November fans attended more than 13,000 midnight openings at retail stores around the USA and UK and, according to Microsoft, after just two days, the number of gamers playing simultaneously on Xbox Live set a new peak concurrency record.

"Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you," said Eric Hirshberg, CEO, Activision Publishing.

Activision's shares rose 1.5% in light premarket trading to $13.17 on Friday on the Nasdaq.

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