Etisalat debuts Instant Messaging service

Telco claims Etisalat Messenger is similar to other popular IM applications such as Yahoo! Messenger and Google Talk

Etisalat has just launched its own IM (Instant Messaging) service for its mobile phone and internet customers.

Etisalat Messenger is similar to other popular chatting applications like Yahoo! Messenger, MSN and Google Talk, allowing subscribers to send messages in both Arabic and English between mobile phones and computers.

“Instant messaging is one of the most popular mediums that connect the youth today and with this value added service, Etisalat aims to target the young generation in the UAE. This service will be available through the mobiles now, making it far easier for our customers to connect with their friends and families," said Essa Al Haddad, Etisalat CMO.

Etisalat Messenger comes in two packages - Chat Plus Package provides unlimited use for an AED 25 per month flat rate, while Chat Package allows users to send and receive unlimited messages for a fixed period of 15 minutes at a cost of AED 2 per session.

Customers can register to Etisalat messenger services by calling 125 or by sending an SMS "r em chatplus" to 1010 for Chat Plus or "r em chat" to the same number for the Chat package. Subscribers will then receive an acknowledgement SMS containing a URL to download the IM software.

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